Setting Up The Blog: Insights from Six Apart
September 14th, 2006 • 2 comments
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The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed.
Michael Sippey has been publishing online since 1995, when he launched “Stating the Obvious,” a then-weekly site of essays on Internet technology, business, and culture. He gives tons of tips to Marketing Voices host Jennifer Jones.
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[...] Very elementary, but a great first step. I am not sure how much each of you are into blogging, but it seem to be the new way to market your online business. Check out this short podcast on how to set up a blog and get other people to read your blog. 14 minutes [...]
Greg, we are trying to reach those people who are taking the first step with social media. Many don’t know the basics so Marketing Voices is targeting those listeners as well as others who want to learn more. Thanks for your thoughts, Jennifer