How to Implement a Corporate Social Media Strategy

January 7th, 2007   •   4 comments   
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PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.

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  1. […] View the PodTech page on Marketing Voices How to Implement a Corporate Social Media Strategy, or listen using the embedding player below. […]

  2. For anyone listening to this podcast, much of the major points can be found at

    10 Social Media Strategies for the Fortune 1000 Corporations:

  3. […] There’s a few other resources that I’ve put together on this blog, it’s a great way to get started with social media, or dig in deeper with your existing strategy. As you know, I help many of our clients with social media strategies at Recommend Reading for your Social Media Strategy Thinking Bigger 10 Social Media Strategies for 2007 Social Media Strategies Podcast […]

  4. […] Social Media Strategies (Podcast Interview) […]

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