On Social Media: Marketing Wizard Guy Kawasaki
January 14th, 2007 •
7 comments
Get the Flash Player to see the Media Player.
Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
No related posts.
[...] Guy Kawasaki is Jennifer Jones’ latest interviewee for Podtech’s Marketing Voices. Guy dives into social media and talks a bit about the book he is presently writing, tentatively titled “How to Change the World” (how many of you noticed that he changed the name of his blog to reflect this title?). I guess it’s no longer a secret that Guy is one of my favorite bloggers. [...]
If you’ve never read/heard Guy before, do yourself a favor and pick up a book from Amazon and/or your local library. His insight into the impact of marketing on the tech world is so spot-on that it’s scary.
Seems like Guy subscribes to the other ways to make money from blogging than advertising meme.
What was the background sound around 10min in? Does Guy have birds or something?
The sound is actually Guy’s kids outside the house making noises like birds and then
they ran inside. The interview was done inside Guy’s house.
Once again, it’s fantastic to hear Guy speak in his casual, smart way!
[...] p.s. 오늘 들었던 Guy Kawasaki의 파드캐스트에서 그가 했던 말이 유난히 머리에 남는다. “수억짜리 새우 칵테일 파티를 열면서 기자 간담회나 통해서 메세지를 전달하려고 하는 CEO 밑에서 일하는 CMO (Chief Marketing Officer)는 그냥 일 때려쳐야 한다. 그 포지션에 더 이상 남아있을 필요가 없다.” [...]
[...] It is our opinion at Executive 2020 that most marketing and corporate communications groups have not fully embraced what has happened with the internet. Why do we believe this? One reason is many are still organized the same way today as before the internet age started. If a company still has separate marketing, investor relations, and corporate communications departments it is our opinion they do not fully understand the opportunity that the internet offers and is missing a competitive advantage. In part 2 we will dig into this issue in detail and describe what we believe should be the organization of the future pertaining to these three departments. In the meantime enjoy this podcast below with Guy Kawasaki as a primer. Link to Resource [...]