Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media
April 8th, 2007 • 1 comment
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Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.
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[...] Check out Intel’s Broadcast and New Media Manager, Ken Kaplan interviewed by my good friend Jennifer Jones of Marketing Voices over at Podtech (via Jeremiah). Too bad, I missed meeting Ken at the Social Media Club event last week (podcast link above). [...]