The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech conference, Rice tells Marketing Voices’s Jennifer Jones about how using social media works well on a site, and all about the Website awards (whose deadline, by the way, is May 31, 2007).
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As always, great show. It’s interesting to hear from Bill Rice what types of comapnies have taken social media seriously and incorporated it into their sites. I would think financial services would have more but I understand the regulatory aspects.
They should try using social media on Websites.