Video’s Importance in Marketing
May 27th, 2007 •
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Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text search will turn into video search. If he’s right, and video is more viral than audio, then marketers will need to understand its power.
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I have to agree with this assessment. Humans are visual and that is one of the reasons that 30-scond video ads have been around for a longtime. Google made text search mainstream and now is embarking on video (YouTube is simply a first step, I believe) and video-ads will overtake text ads in the near future as bandwidth becomes available and the always-on-generation will expect personalized videos of all kinds. Creative marketing will be based on powerful imagery that will be shared by consumers within their community (in addition to participating in creating it as well). In the near future, I expect to see custom-videos just as custom text ads are commonplace today.
[...] From PodTech [...]
[...] From the Podtech network, this is an interview with Darren Aftahi, vice president of Equity Research at ThinkEquity Partners. He’s in the business of looking at online trends for investment banks and venture capital firms. [...]