The Use of Social Media in the Political Realm
June 18th, 2007 •
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Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by prominent venture capitalists. The use of social media will help decide the outcome of the election and will drive how social media will be used by corporations and other entities, Leyden believes. Jennifer Jones and Leyden discuss the techniques that will change the way politicos campaign.
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[...] If i’m going to feel this uncomfortable every time I see Hillary, I might have to move to Canada. Or Cuba. Whichever is warmer in 2012. I definitely understand why she wants to take advantage of the Social Media in order to secure the votes of the younger generations. I just don’t think she’s pulling it off at all. [...]