Ustream Live Interactive Video Provides Marketers New Global Broadcast
June 25th, 2007 • 3 comments
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Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively announces a new contest USTREAM has with Warner Brother records.
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[...] Chris Yeh, CEO of Ustream.TV, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. [...]
Saw this posted at the Ustream.tv blog. Interesting interview. Thanks.
My only recommendation is to check your audio levels during post. The interview was very quiet compared to the very loud intro music.
[...] You might have heard the hype about Justin.tv. He’s the kid in San Francisco who wears a live streaming camera. Now he’s getting other people to wear them too. I saw Brian Solis with one and more are coming. Chris Pirillo is using competing network Ustream.tv to do a live video show. It’s most excellent, to tell you the truth. Justin is fun to watch once in a while too, especially when he gets access to events that we can’t get access to like Tim O’Reilly’s Foocamp which happened last weekend. There’s also live streaming Veodia (I have a video with them on ScobleShow), Blogtv.com, and a few others coming. Jennifer Jones has an interview with one of the Ustream founders that’s worth a listen to if you care about this stuff. [...]