No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about how they must engage to survive. Solis recently wrote a manifesto for integrating social media into marketing.
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FYI – your link to Brian’s manifesto is not working:
http://www.briansolis.com/2007/06/future-of-communications-manifesto
[...] Social Media is Transforming Marketing and Public Relations [...]