Politics and Social Media: Insights for Marketers
August 5th, 2007 •
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Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of Political Management at George Washington University and a leading expert on politics and social media and an and author of two books on online campaigning, speaks with Jennifer Jones about the latest innovative uses of these new tools.
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Politics has been an old hand when it comes to utilizing social media. True, corporates need to learn from politics on exploring the benefits of social media fully.