RSS: Making It Work Best For Marketers
August 19th, 2007 •
3 comments
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Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.
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I think having too many RSS buttons can drive some people crazy though. I show the one RSS button. If visitors know what it is they will know how to use it in their reader of choice. As for newbies I throw in a how to use rss post every once and a while.
BeachBum
Hi beachbum:
Thank you for your comment to RSS making it work best for marketers. I agree that having just one RSS button is the way to go. Great suggestion on how to use RSS being part of your post every now and then.
[...] This volume, while not as high as email, offers real advantages to the marketer. For one, it gives marketers an uncensored channel to the consumer. Robyn Tippins of Yahoo! riffs on the topic in a video interview with PodTech. bookmark to: [...]