Measuring Social Media: No-Cost Tracking Tools That Work
October 14th, 2007 • 3 comments
Get the Flash Player to see the Media Player.
Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.
No related posts.
[...] Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer. Tags: Katie Delahaye Paine, MarketingVoices, social media measurement… Original Post PodTech.net: Technology and Entertainment Video Network [...]
[...] Measuring Social Media: No-Cost Tracking Tools That Work (PODCAST) [...]
[...] Outsourcing this analysis to a 3rd party would be sure to destroy credibility with any online communities. If companies want to develop and retain a reputation in social media channels they need to understand them and actively participate in them, not get someone else to do it. MORE LINKS Here is a list from PodTech, Measuring Social Media: No cost tracking tools that work http://www.podtech.net/home/4356/measuring-social-media-no-cost-tracking-tools-that-work [...]