New Study Provides Insights on Corporate Social Media Trends
October 29th, 2007 •
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Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
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Social media – Facebook, LinkedIn, blogging, (next gen Twitter, Utterz, etc)connects people without intermediaries through their interests. Social networking’s been about who you know, what you know and where you are. To riff on Scott McNealy’s old line, now the media is the network. With new tools, professionals and consumers alike can make buzz.. Marketing and PR have changed at the very core. I think micromedia, the demi-media will catch on fire with the corporate B2B set. Corporate clients, GM itself, not the Chevie car customer, will use demi-snips to pave the way to richer private exchange. for important clients.
[...] we getting anything out of this? What’s the return on investment (ROI)? In a Prospero social media survey of large corporations, 41% don’t really know how to measure that ROI other [...]
[...] New Study Provides Insights on Corporate Social Media Trends [...]