Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty
April 14th, 2008 •
2 comments
Get the Flash Player to see the Media Player.
Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.
No related posts.
Jennifer,
Great interview with Mr.Brown. I recently launched a new multi-cultural video social network called MyPeopleTV.com In addition to allowing our members to upload video content from files on their computer, we allow them to upload content by using embed codes from other user-generated sites. like YouTube, Revver, Google, etc After listening to Mr.Brown talk about the Jordan Brand, I went to their site and was able to upload content from JordanTV with incredible ease. MyPeopleTV.com will be the first video social network to incorporate HD desktop broadcasting without the need for third party browsers such as Internet Explorer, Firefox, etc. I would love to come on the show to talk about this revolutionary technology. Keep up the good work, I’ll be listening. Gotta get you back on television. Let’s talk soon!
[...] Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty [...]