Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book
April 24th, 2008 • 2 comments
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Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).
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[...] This video, an interview of Charlene Li and Josh Bernoff from Forrester Research speaking about the influence of social media marketing, is very informative and relevant to this topic. June 27, 2008 | Filed Under Anjali Ramachandran [...]