Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst
May 12th, 2008 •
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Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.
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Jennifer,
I know this interview was a year ago, but many of the items that Brian spoke about regarding brands and online consumer engagement are really taking hold this year. We are lucky to work with a variety of big brands that are building out their online engagement strategies and it’s a fascinating exercise in a very new form of business communications. Like usual, many of your interviews are ahead of the curve, so thanks for the insightful discussion and guest.
Mike
Hey Mike, Thanks for your thoughts. Appreciate the kudos and I know much of Brian said in this interview is truly happening now. I do believe this is truly the year that brands are implementing more strategic online strategies and believe they are left behind if they don’t. I have tons of companies approaching me on that topic and I know they want help on best practices. Therefore what i am trying to do with Marketing Voices is focus on the best practices being implemented today. So if you hear of interesting implementations please alert me!