Former Organic CEO Mark Kingdon On the Power of Persona
May 26th, 2008 • 4 comments
Get the Flash Player to see the Media Player.
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.
No related posts.
[...] browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
[...] So I went looking on Google: more marketing talk blah blah blah digital media blah blah Former Organic CEO Mark Kingdon On the Power of Persona | PodTech.net M has been observing… Virtual Worlds News: Mark Kingdon: For Second Life "Inworld [...]
[...] NetDirectBusiness Membership & Marketing Systems Mark Kingdon: Former Organic CEO on the Power of Persona31 July 2008, Mike @ 4:36 pmYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona [...]
[...] Former Organic CEO Mark Kingdon On the Power of Persona [...]