Paula Drum and Social Media Programs Success
June 9th, 2008 • 11 comments
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Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
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Thanks for sharing this podcast. This was a very interesting perspective on the resources that social media marketing requires.
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[...] H&R Block Social Media Programs Success Jennifer Jones from PodTech interviews Paula Drum, VP of Marketing for H&R Block on their use of social media tools and the success that they’ve had. Be sure to check out all of Jennifer’s other excellent interview podcasts as well. [...]
[...] Block got it all right. Paula Drum, VP of Marketing for H&R Block recently was interviewed via podcast about the company’s new social initiatives…and it is absolutely impressive. When we [...]
[...] being said, I found a very interesting podcast (below) on PodTech about one such company that has discovered this through its latest foray into [...]
[...] outreach isn’t easy though. The Social Media podcast spoke with Paula Drum, VP of Marketing for H&R Block about this outreach: “The other big surprise is how much time you have to put in from a human [...]
[...] being said, I found a very interesting podcast (below) on PodTech about one such company that has discovered this through its latest foray into [...]
[...] More details on the H & R Block campaign including an interview with Paula Drum, VP of Marketing on Podtech’s Marketing Voices talking about how the campaign played on YouTube and SecondLife. Here is their social media site [...]
[...] NetDirectBusiness Membership & Marketing Systems H&R Block Creates Social Media Success31 July 2008, Mike @ 4:36 pmYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5209/h-block-social-media-programs-success [...]
It’s that kind of thinking outside of the box that makes a company standout, and thus succeed in the long run.
[...] Paula Drum and Social Media Programs Success [...]