Social Marketing Skill Set: How to Find and Package People

June 23rd, 2008   •   2 comments   
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The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

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  1. This is a great interview. Social networking has a lot of untapped potential when it comes to marketing. Blogs and Social Networking sites have sort of a symbiosis when it comes to marketing and I really loved how he touched upon that a bit. My favorite part was his comment on how people are after the “gold ring” and how that is not bad… but how something else is needed to go with that ambition. I think that passion for what you are doiing is something that people want to feel. I work in a marketing department as designer and writer… and we all talk about how emotional connectivity really is the key to the client. In order to market a business… there has to be some sort of feeling that you can connect with and try to project that into the consumer world. Just some of my words and thoughts. Thanks again.

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