Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.
No related posts.
[...] NetDirectBusiness Membership & Marketing Systems Healthcare and Social Media Practices28 August 2008, Mike @ 2:00 amYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5335/social-media-and-healthcare-company-practices [...]