Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.
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[...] NetDirectBusiness Membership & Marketing Systems Intuit Launches Software With Community Building Capability20 October 2008, Mike @ 11:31 pmYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5404/intuits-quicken-builds-community-into-their-software [...]