Using Social Media To Transform Research
January 12th, 2009 • 2 comments
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Joel Rubinson, Chief Research Officer of the Advertising Research Foundation talks about their exciting upcoming event on January 27, 2009 called Transform Your Research By Listening, West Coast Edition. Leading marketers including Procter & Gamble, Unilever, General Mills and Microsoft will demonstrate how to use social media for new insights. The east coast edition of this event was a sellout. Marketing Voices supports and encourages its listeners to go to the event and register now.
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It’s a very old topic, buzz monitoring. Just a couple of companies have cracked the model truly despite a flurry of product offerings, and most of them can only do English language tracking.
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