Ford Motor Company – Social Media Insights

February 9th, 2009 • no comments

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Scott Monty, Ford’s head of social media talks about how he is engaging consumers and customers for Ford. After just 6 months on the job, Scott mentions the highlights and lowlights of his reign.

The lowlights involve a dilemma the middle of the market crash in November—no surprise! The case study that is connected to this post tells how Ford used social media to extinguish a major PR nightmare in just 24 hours.

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