Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

March 9th, 2009 • no comments

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For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection” — learning what is positive and negative about a certain brand today.