The Do’s And Don’t's Of Using Web Video To Build Your Brand: Ceo Of Fliqz
March 16th, 2009 •
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In these recessionary times, marketers are looking for ways to get brand connection but not spend lots of money doing it. Fliqz, offers a plug and play video solution and is a good company to check out. Benjamin Wayne the CEO and I discussed how video is the third form of media and marketers need to understand how to use it. Short is best: no more than 90 seconds due to attention span and interest. Some statistics: The Nielsen Company says that TV, internet and mobile use is increasing and online, TV and mobile viewing for the average American is 154 hours a month!
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Hello there. While Benjamin would love to have listeners believe that Brightcove always costs hundreds of thousands of dollars and takes months to implement, it simply is not true.
Anyone can sign up for a free trial account on brightcove.com and be publishing video on their site in 30 minutes or less. Our product has been honed for ease of use over many years of success as the market leader. And when you need more power, you can tap into the advanced customization capabilities of our platform, along with the extensions and add-on products offered by our network of over 50 partners. Ben doesn’t mention this extensibility and partner network, and you can probably guess why.
Regarding price, our entry level Brightcove Basic product costs about the same amount per year as Benjamin’s Gold level product. We do have customers who pay us much more, but these are the largest media companies in the world who drive massive amounts of traffic. Ben’s entry level products are cheaper (for far fewer features) on the low end, but we think our product is very affordable for any marketer who is serious about investing in video as a strategy.
Hundreds of marketers at leading companies like Kohler, Purina, Serena Software, Seagate, and others use Brightcove to deliver their messages with video. They get great value, and they get it with out spending zillions and waiting months for results. We believe that marketing leaders deserve the marketing-leading online video platform, and that platform is Brightcove.
Jeff Whatcott
SVP Marketing
Brightcove
cool, will have to check out