The New Management Practices For 2009: Social Citizenship Is Mandatory Says Forrester VP Bruce Temkin

March 23rd, 2009 • no comments

Get the Flash Player to see the Media Player.

Since 1999, the world has seen incredible social, technological and economic challenges. However, not much has changed in management practices during this time says Bruce Temkin, VP and Principal Analyst at Forrester Research. Temkin tells Marketing Voices about his 6 new management imperatives and one of them focuses on the practice of good social citizenship. Temkin also believes that investing in a corporate culture is an asset no company can ignore today.