Monitor, Track and Participate in Social Media: Visible Technologies Michael Spataro
April 6th, 2009 •
3 comments
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Companies must learn to listen but marketing today is not just about listening says VP Mike Spataro. It is all about connecting and building a one-to-one relationship with customers. Visible Technologies allows marketers to do social media correctly for prices from $25,000 to $400,000.
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We have heard very positive feedback on Visible Technologies and one facet of the software in particular that allows customer interaction information to be directed withing the organization to the right individual for action. This broadens the buy-in of the organization overall and improves the ROI
My company, Direct Message Lab, approaches social media from a marketing, lead generation and new customer acquisiton perspective. We enables organizations to manage all of their brand-driven social media presence (Facebook, Twitter, social networking apps, etc.) from one central platform. The brand’s users in these channels provide the foundation for finding new users through the social graph. By effectively managing these channels together brands increase their participation and effectiveness across all social media, broaden their reach and create a powerful new customer generation machine,. The data is comprehensive across all environments and provides unique insight into customers and their behavior.
Steven,
Thanks for the kind words about VT and our TruCast platform. Social networking is indeed an area of increasing interest across the entire corporate enterprise. It appears you guys also have a very unique solution to help companies too.
Mike Spataro
Visible Technologies
Steven, Thanks for your comments. I have heard good comments about VT as well and that is why i wanted to have them on Marketing Voices. Your solution sounds intriguing and i would love to hear more.