Optimizing The Media Mix: Steve Kerho Of Organic
April 27th, 2009 • 1 comment
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Understanding the media model today to get the best ROI is a marketer’s main role. What is the right model to go to market? Steve Kerho, Senior VP of Organic, a digital marketing agency, whose job is to understand analytics, media and marketing optimization talked to Jennifer Jones about how they are working smart in today’s economy. Kerho built a sophisticated ROI model for Jeep and Chrysler where he looked at broadcast, print and online to understand which media contributed most to their performance.
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