Jeremiah Owyang’s 3 Top Tips for Marketers Today
July 23rd, 2009 • 1 comment
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Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful. Of all the largest corporate brands, Jeremiah believes Dell is doing the best job in social media today. When asked what an average corporation spends on social media today, Jeremiah said the budget was around $100,000.
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While on some hand I agree with the budget range of $100k as an average point for *some* social media, I feel as though that number is completely off-kilter if you don’t provide an adequate definition of what “social media” entails.
$100k doesn’t even scrape the bottom of the barrel if you tie in the amount of budget that reaches into the public relations, customer service and marketing support channel strategy, or even look at the cost of the social media effort in terms of tradeshow, conference, and employee labor cost to support the process.
It will be interesting if Jeremiah releases the budget survey with the details about who was answering and from what perspective, as it sounds like many marketers don’t have the experience to fully answer.