Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and Blogger
July 27th, 2009 •
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I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that.
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“May all the voices you hear be marketing voices” – That’s gotta be the creepiest and most unsettling slogan ever.
[...] Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and Blogger [...]
[...] Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and Blogger [...]
Phil, Thanks for your comment on marketing voices…may all the voices you hear be marketing voices. I appreciate your weighing in and sorry you don’t like it. It is meant as a play on the words of voices…and geez I am just having a bit of fun with the double entendre…thanks for your comment though.