Big Fix’s David Appelbaum: Increasing A Company’s Valuation By Integrating Social Media And Mainstream Media

December 1st, 2009 • no comments

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Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his thoughts with Jennifer Jones in this 7 minute podcast.

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