Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective
December 7th, 2009 •
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What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact for brands. Mobile will grow due to the iPod’s popularity.
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Know what the funny thing is about all this traditional vs digital stuff is that I can sit at the bar and talk for hours about a great ad in any form. It just has to be done right with a solid idea behind it.
~JH