Comverse Americas Mobile Advertising: Using Sponsored Advertising To Get The Recipients More Involved

March 29th, 2010 • no comments

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Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally.

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