Jen McClure: What’s Happening in Social Marketing Roles Within The Corporation?
May 11th, 2010 • 5 comments
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Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed by public relations but that’s changing says Jennifer. New titles and functions abound that did not exist 5 years ago.
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I think this is very interesting. Social Media professionals are a mixture of advertisers, marketers, customer service and PR.
Dan, thanks for the comment. What all this change allows is for those who want to reinvent themselves can easily! i have been practicing the art of marketing since the 1980s with Apple and lots of tech companies and although the practices and principles are the same, the tools make it much more interesting and learning is so fun!
Social Media has totally changed the face of marketing and advertising. And it’s continually evolving.
Great interview here. I’ve recently been brought on as Social Media Manager at a forward-thinking tech organization. Although I do and should “own” social media for my company, I am trying to un-silo use of SM across my organization.
The GM program is incredibly interesting. I’m going to look into implementing something similar.
Thanks!
Ian, you are welcome. Thanks for your comment. Glad the interview helped! jennifer mcclure is a great resource for many ideas. She has been practicing social media and marketing for a decade almost.