Erik Luhrs Author of “Be Do Sale” Says The USP Is Dead: What’s Next?

May 13th, 2011 • no comments

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Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and Erik believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at @erikluhrs on twitter or get the book Be Do Sale on Amazon.

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