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Sunday, July 18th, 2010
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… own consulting firm, Temkin Group talks about his newest findings from his research. Formerly a Forrester Research expert, Temkin now is discussing what the current state of customers (broadly speaking) is. He looked at the megatrends affecting customer service over the next five years and has a prescription for success which he discusses. Within a few years, he believes social media won’t be a differentiator for businesses.
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Monday, January 11th, 2010… and 1981, are a group of people marketers are trying to reach. Nate Elliott, Principal Analyst of Forrester Research told me what he thought effective social marketing strategies are for this generation. He mentioned that there are many social media channels that work. He said that every marketer should identify their objectives and goals first then work to identify the social media tools. When I asked what program he liked and thought was most effective, he brought up the TV show Mad Men …
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Wednesday, September 30th, 2009Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights:
1. Social media will be like “air.” It will be everywhere and used by everyone. No one will be afraid to use the tools like Facebook, LinkedIn, and Twitter—sharing information will be second nature.
2. Every employee can be a marketer. From the …
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Thursday, July 23rd, 2009Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful. Of all the largest corporate brands, Jeremiah believes Dell is doing the best job in social media today. When asked what an average …
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Tuesday, May 19th, 2009 On May 29th, 2009 a group of bloggers including Guy Kawasaki , Robert Scoble , and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s …
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Monday, March 23rd, 2009… changed in management practices during this time says Bruce Temkin, VP and Principal Analyst at Forrester Research. Temkin tells Marketing Voices about his 6 new management imperatives and one of them focuses on the practice of good social citizenship. Temkin also believes that investing in a corporate culture is an asset no company can ignore today.
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Wednesday, November 19th, 2008… they are seeing their business increase 100% year over year growth due to marketer’s demand. Forrester says 20% of US companies have used virtual events at some point in their marketing.
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Monday, November 3rd, 2008Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.
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Monday, July 28th, 2008… for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that …
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Monday, May 26th, 2008… formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.
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