PSILOS blog creation: Venture Valkyrie website
Lisa Suennen, Managing Director and co-founder of PSILOS group wanted to create a unique identify in the world of healthcare venture capital. As a creative, and successful venture capitalist, Lisa was interested in ensuring her ecosystem members understood her value-add. JJ&P worked with Lisa and PSILOS to identify a blog identity that would capture her unique perspective. JJ&P knew the importance of branding independent perspectives in the healthcare arena. JJ&P identified various opportunities and Venture Valkyrie was the chosen blog identification. The blog was established in 2010 and immediately resonated with Lisa’s ecosystem and the visitors tripled within the first 10 months.
BA Ventures Partners: Rebranding to Scale Venture Partners
Bank of America Venture Partners (BAVP) approached JJ&P about the need to rebrand itself. BAVP had been a marketing client of JJ&P for two years and wanted to launch itself as an independent venture firm no longer connected to Bank of America. JJ&P conducted a Market 360™ study for BAVP and discovered its true differentiation. JJ&P chose SALT branding to create a new identify for BAVP that identified BAVP’s true unique ability: to work closely with other portfolio companies to make them more successful and to scale their businesses. Therefore JJ&P rebranded BAVP as the new Scale Venture Partners after much research and market assessment. JJ&P created a new logo and website messaging for the new Scale Venture Partners.
Creation of the Phoenix CEO Medical Device Forum for Wilson Sonsini Goodrich & Rosati
JJ&P found through a WSGR Market 360™ Study that a special target audience — the CEO – desired a place where all the CEOs of the medical device industry could gather to learn about new technologies, business models and government regulations and network with colleagues.
JJ&P recommended creating a unique and targeted community event for the CEOs that would be hosted by the client. JJ&P also recommended offering it to the client’s strategic business partners for co-sponsoring opportunities, as well as to name this event, and hold it annually. JJ&P advised that the event’s agenda must concern top challenges and issues that were prevalent in the market. The client took JJ&P’s recommendations and with JJ&P created an event that in two years the event was considered to be the premier gathering in the market category for CEOs. This event is celebrating its 20th anniversary, and it is still considered to be the most instrumental event with the CEOs within the medical device industry.