Case Studies

Menlo Ventures: A broad rebranding and market relations initiative by JJ&P

For 37 years, Menlo Ventures was a firm that shied away from the spotlight, preferring instead to let its track record quietly speak for itself. When it was time to develop and share a strategic marketing program, highlight its significant successes, and promote the firm’s thought leadership in consumer and the enterprise as well as reveal…Read more

Creation of the Phoenix CEO Medical Device Forum for Wilson Sonsini Goodrich & Rosati

JJ&P created a brand new annual event for WSGR that targeted the CEO audience in the medical device industry. It allowed WSGR to become a thought leader in that market. JJ&P also recommended offering it to the client’s strategic business partners for co-sponsoring opportunities. JJ&P advised that the event’s agenda must focus on top challenges…Read more

BA Venture Partners: Rebranding to Scale Venture Partners

Bank of America Venture Partners (BAVP) approached JJ&P about the need to rebrand itself.  JJ&P conducted a Market 360™ study for BAVP and discovered its true differentiation–the firm’s unique ability to work closely with  portfolio companies to make them more successful and to scale their businesses.   JJ&P recommended BAVP change its name to Scale…Read more

PSILOS blog creation: Venture Valkyrie website

Lisa Suennen, managing director and co-founder of PSILOS group, wanted to create a unique identify in the world of healthcare venture capital. As a creative and successful venture capitalist, Lisa was interested in ensuring her ecosystem members understood her value-add. JJ&P worked with Lisa and PSILOS to identify a blog identity that would capture her…Read more

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