Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their marketing strategy and programs.
Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to the bloggers. The Blog Business Summit occurs in Seattle October 25-27, 2006.
Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.
Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ability for dissecting spin that is in the blogsphere.
Jennifer Jones of PodTech and Cole Bader discuss how private companies which are seeking an exit need to market their company. Badar offers insights into the exit process. Packaging a company as a market leader by thinking small and owning a niche is one tip offered by the 14-year veteran of M&A. Jones and Bader sat down at The Deal and Tech Confidential’s Silicon Valley Summit in Mountain View, California.