Gaining Power and Influence in the Marketing Role
Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. Jones digresses a bit from the normal focus of Marketing Voices to speak with this prominent marketing expert.
Everything Marketers Need To Know About RSS
Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.
The Latest Uses of Microblogging for Marketers
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
Conversation Targeting: Getting To The Heart Of Blogs And Social Media
Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.
The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers – a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”
In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.
Audio: PRSA Live – What’s Hot and What’s Not in 2008
Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.
Video: PRSA Live – Q&A from What’s Hot and What’s Not in 2008
Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.
Video: PRSA Live – What’s Hot and What’s Not in 2008
Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.
Blog Smear: Crisis or Calm?
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by a blogger. What tips do you have to “fight back”? How do you track and identify these cyber smearers? When do you respond to attacks and when do you leave them alone?
How do you most effectively manage a response?
Team Blogging: Tips From Southwest Airlines
Southwest Airlines blog called Nuts About Southwest is one of the more popular team blogs online today. Talking to Paula Berg, the PR Manager of Southwest, Marketing Voices learns (no surprise) that passion is what makes a team blog great. But Paula and her team managed to find thirty bloggers to contribute on a quarterly basis. The daily posts vary and they represent thoughts from pilots, flight attendants, and operations. The blog return on investment (ROI) is good because people now feel closer to and are booking more on that airline than its competitors.
Social Marketing Metrics: Insights From A Corporate VP
Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign. What tools are working best for corporations today and why? Appelbaum recently launched a campaign that drove thousands of eyeballs to his site and tells listeners about the most important measurement criteria for making social media work for corporations.
BigFix Wins Big by Creating Innovative Social Media Campaign
It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.
New Study Provides Insights on Corporate Social Media Trends
Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
Venture Investing in the Social Media Space: Sharon Wienbar of Scale Venture Partners
Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting VC investing. Sharon shares amazing Facebook facts and figures on why the company is so successful.
Measuring Social Media: No-Cost Tracking Tools That Work
Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.
Marketers Rock With RockYou: Widgets on the Web
Twenty-five million visitors a month for Facebook applications! RockYou is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for RockYou, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.
