Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are working the web. Email is considered the “old way” to communicate according to PEW and the social media sites are JUST the point of departure for most teens. So how can marketers use this data to get to this audience? Jennifer Jones and Madden discuss how to talk to teens today.
Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications Forum in Las Vegas, Stone tells Jones all about BlogHer and what women want in social communication. They discuss the potential for Hillary Clinton to win the election and the power of women in politics today.
David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media. His advice to marketers is to take small risks and keep pushing back on CEOs who don’t yet “get” it. Weinberger gives mild kudos to USA TODAY for its new format, and uses it as an example of slow change. The former Woody Allen gag writer tells Jones his new book is due out May 1 and entitled: “Everything is Miscellaneous.”
Photo Credit: Doc Searls via Creative Commons/Flickr
Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as possible, it’s critical that the site have good site structure and targeted content. Search is growing exponentially, and most Fortune 500 companies are spending more than $500,000 a year on what Beal calls the the most organic approach to increasing search traffic.