Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text search will turn into video search. If he’s right, and video is more viral than audio, then marketers will need to understand its power.
Biz Stone, Co-Founder of Twitter talks about the social networking and micro-blogging service’s runaway success, and how marketers can leverage this new tool. Speaking to Jennifer Jones, Biz describes how people are using Twitter, and answers Marketing Voices viewers’ questions concerning privacy, monetization and the cats.
Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do to reach her generation. She believes more graphic videos work for boys, and discusses when she reads on-line versus print media.
Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PRWeb, was at AdTech to talk about how PRWeb connects podcasts to press releases, which means greater pickup of the information by bloggers and others.
Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is all about a site being written properly and using key words effectively. Sites today have to be optimized or they won’t be found.