Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world.
Even in lesser-developed markets, video sharing and on-line capability is affecting consumer’s disposable time. No longer are people trying out these sites, says Wright, but they are driving their behavior.
Marketers should pay attention given that they must address the needs of these consumers. Already some effects of the social networking is cannibalizing other online activities in some markets.
David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today.
Scott also tells Marketing Voices that you have to know your target audience and write for that audience. His third most relevant prediction is that social media is making marketing and PR work together more closely because the boundaries between the two are now fading fast.
The book is a great read. For his own campaign in launching the book, Scott pioneered a strategy that no one has used before. He named more than 150 marketing and PR bloggers in the acknowledgements of his book and included their blog URLs. Needless to say, many of the bloggers wrote about his book and, voila, he received free promotion.
Scott outlines in his book how to engage an online community. Lots of good tips.
Content is king in the Top 100 blogging world and all of these blogs mentioned have great content — but to stay at the top, they also have to have great search engine optimization.
Neil claims he doubled TechCrunch’s Technorati ranking after just six weeks (Updated 7/16/2007) Neil claims he doubled TechCrunch’s Technorati search traffic in a few weeks, by providing better linking and leveraging sites. Patel gives other tips for success to Marketing Voices.
No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about how they must engage to survive. Solis recently wrote a manifesto for integrating social media into marketing.
Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before believed could happen. Friedman tells Jennifer Jones all about LIVEWORLD’s best practices using social media.