Understanding the Importance of Facebook for Marketers

September 23rd, 2007   •   11 comments   

Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities are forming there. Marketers need to understand the opportunities that are ripe on Facebook, and to embrace and extend their network through the site.

Social Media’s Impact On Mobile Marketing

September 16th, 2007   •   1 comment   

The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, to gain his perspective on current opportunities.

Hypertargeting: Myth or Reality?

September 9th, 2007   •   no comments   

Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to find the core group of people who matter.

Citizen Marketers: The One Percent Rule

September 4th, 2007   •   no comments   

Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and Firecrackers. More importantly, he’s got some ideas about what makes each group tick, and how they can be reached most effectively.