Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting VC investing. Sharon shares amazing Facebook facts and figures on why the company is so successful.
Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.
Twenty-five million visitors a month for Facebook applications! RockYou is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for RockYou, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.
Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year for the past ten years in San Francisco, Intel has convened its Fall developer forum, and as the chip giant continues to address integrated computing environments, the Upload Lounge was a physical acknowledgment of the significance that social media messaging is taking on. Bhagat says that, at least at Intel, the executive team is on board when it comes to implementing social media strategy — a reality that has allowed her to re-brand her own team as an “integrated marketing” department. The marketing “mix” that Bhagat is excited to foster includes traditional media as well as the elaborate peer-oriented network that developers around the world already rely on for so much information and support. Looking ahead, Bhagat says that the measurement for new efforts online will stress engagement through increasingly complex messaging. On the marketing budget side, Bhagat is expecting that Intel will continue to stay out front in terms of stressing innovation in online and social media marketing efforts.