Audio: PRSA Live – What’s Hot and What’s Not in 2008

November 30th, 2007   •   no comments   

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.

Video: PRSA Live – Q&A from What’s Hot and What’s Not in 2008

November 30th, 2007   •   2 comments   

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.

Video: PRSA Live – What’s Hot and What’s Not in 2008

November 30th, 2007   •   2 comments   

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.

Blog Smear: Crisis or Calm?

November 25th, 2007   •   1 comment   

Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by a blogger. What tips do you have to “fight back”? How do you track and identify these cyber smearers? When do you respond to attacks and when do you leave them alone?

How do you most effectively manage a response?

Team Blogging: Tips From Southwest Airlines

November 19th, 2007   •   1 comment   

Southwest Airlines blog called Nuts About Southwest is one of the more popular team blogs online today. Talking to Paula Berg, the PR Manager of Southwest, Marketing Voices learns (no surprise) that passion is what makes a team blog great. But Paula and her team managed to find thirty bloggers to contribute on a quarterly basis. The daily posts vary and they represent thoughts from pilots, flight attendants, and operations. The blog return on investment (ROI) is good because people now feel closer to and are booking more on that airline than its competitors.

Social Marketing Metrics: Insights From A Corporate VP

November 12th, 2007   •   no comments   

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign. What tools are working best for corporations today and why? Appelbaum recently launched a campaign that drove thousands of eyeballs to his site and tells listeners about the most important measurement criteria for making social media work for corporations.

BigFix Wins Big by Creating Innovative Social Media Campaign

November 5th, 2007   •   1 comment   

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.