The Most Effective Ways to Reach Influencers

January 27th, 2008   •   no comments   

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

CNET’s Needleman on His Views of Traditional Versus New Media

January 20th, 2008   •   1 comment   

Marketing Voices caught CNET‘s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Social Media Worldwide: Shel Israel’s Perspective

January 13th, 2008   •   no comments   

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.

2008 Predictions and Implications for Social Media Marketing

January 8th, 2008   •   1 comment   

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.