Well known and respected columnist Chris O’Brien who works at the San Jose Mercury News of California talked to Marketing Voices about what impact social media has had on his job. He is trying to figure out how to leverage his time so he does not work 24/7 and yet has the time to blog, podcast and do a great column. He’s still figuring it out, and gives listeners his latest perspective in my December 2009 interview.
What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact for brands. Mobile will grow due to the iPod’s popularity.
Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his thoughts with Jennifer Jones in this 7 minute podcast.
Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to the casinos through games and other marketing programs.
HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their Board. He talks about what he feels is so special about his new investment.
Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully.
The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.
From Connected Social Media:
BlogWorld and New Media Expo, the world’s largest social media conference is coming to Las Vegas October 15-17, 2009.
The over 280 speakers includes keynotes by: Guy Kawasaki, Kara Swisher, Chris Brogan, Laura Fitton, Jeremiah Owyang, Scott Monty, Brian Solis, Wendy Piersall, Ted Murphy, Chad Vader, Don Lemon, Leo Laporte, Joanna Drake Earl, Kevin Pollak, and Jay Rosen.
The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.
In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.
If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention–BlogWorld & New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109
Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights:
1. Social media will be like “air.” It will be everywhere and used by everyone. No one will be afraid to use the tools like Facebook, LinkedIn, and Twitter—sharing information will be second nature.
2. Every employee can be a marketer. From the manufacturing floor to the executive offices of large and small companies, everyone in the company will be using social marketing tools as a way to build brand and visibility.
3. Everyone can be a marketing channel for you. What’s most important is whether these bloggers have the right audiences and have captured the minds and hearts of others.
4. People are putting the technologies (for example, Twitter and Facebook) first—not the business objective. People must first determine what they want to accomplish rather than learn how to use these technologies.
She is writing a new book that will be published early 2010 that is called Open: How Leaders Win by Letting Go. In this book, she explains how leaders in today’s businesses need to understand the need for communication transparency, letting go and not be so controlling in order to succeed.
Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the Navy today. With diners buzzing in the background, we talked about how the Navy is using Facebook, YouTube, and Ning to build communities for the navy recruits and others. It is helping keep thousands of people connected in this tough wartime.
Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm for press releases today. People are not using press releases to drive media results, but instead drive understanding by using different forms of communication. Video is proliferating and as Sophie explains, it is not expensively created video, but instead using inexpensive cameras to improve text content.
Social Media Strategist, Eric Schwartzman talked to Marketing Voices about his newly released study highlights, and the findings were enlightening.
Public relations professionals (not the marketing pros) at corporations are taking the lead in managing the organizations use of social media communications channels, in this 13 minute podcast, Eric discusses other salient findings from the study by iPressroom, PRSA, Trendstream and Korn Ferry International.
KickApps is a social CRM platform that enables companies to create online engagement experiences, used by marketers, customer support and product development teams. Michael Chin, a repeat interview for me on Marketing Voices, talked about his latest campaigns for Lea and Perrins and Ovation TV. Lea and Perrins used a $5,000 prize contest to drive engagement and Ovation TV held a Battle of the Nutcracker Contest. Chin also tells me that despite the recession, KickApps business is going gangbusters. Good to hear for social media and marketing!
I was intrigued about how a mom blogger, author, publisher, consultant built her business into a multi-million dollar entity using social media.. Talking to Stacey Kannenberg who lives in Wisconsin, I learned that she started with a blog then built from there, and has now sold more than 60,000 books all through using social media. She is a real success story about how to use social media wisely. Find her at:
I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that.