Understanding the media model today to get the best ROI is a marketer’s main role. What is the right model to go to market? Steve Kerho, Senior VP of Organic, a digital marketing agency, whose job is to understand analytics, media and marketing optimization talked to Jennifer Jones about how they are working smart in today’s economy. Kerho built a sophisticated ROI model for Jeep and Chrysler where he looked at broadcast, print and online to understand which media contributed most to their performance.
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The Obama social media strategies drove innovative marketing strategies that are still impacting our lives today. Prize winning News producer/broadcast journalist and social media strategist Peter Shaplen spoke with Marketing Voices about the Obama phenomena. Shaplen and Jones also discuss the journalism profession and how it is changing given social media’s influence.
Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.
Companies must learn to listen but marketing today is not just about listening says VP Mike Spataro. It is all about connecting and building a one-to-one relationship with customers. Visible Technologies allows marketers to do social media correctly for prices from $25,000 to $400,000.