USS Nimitz Flightdeck With Landing Jet

May 31st, 2009   •   1 comment   

What an incredible 24 hours I had on the USS Nimitz. I have many podcasts that I am editing that I will post over the next week, but here is one short video clip taken by Guy Kawasaki of what it was like standing on the flight deck of the Nimitz. Guy invited me on this trip which was just the most exciting adventure I had. It also began on my birthday, May 28 so what a present!

Learning Navy & Marine Corps Terms for Bloggers’ Embark

May 26th, 2009   •   6 comments   

In preparation for the embark for the USS Nimitz trip, I was sent the following terms to learn by Dennis Hall. Dennis is the man in the middle of the picture here along with Guy Kawasaki and Bill Reichert of Garage Technology Ventures, a venture capital firm founded by Guy. We embark on Thursday May 29th from San Diego and return May 30th. I am a bit nervous as I don’t know what to expect despite having been well prepared by the Navy and Dennis Hall.

Navy & Marine Corps terms:
Activity = Evolution
Arresting Cable
Arresting Hook
Back of Ship = Stern
Bed = Berth
Bed = Rack
Blue Angels = Navy Air Demonstration Squadron fly F-18s
Bolter = Pilot missed arresting cable on landing attempt
Bow = Front of Ship
Bridge = Commanding Officers’ station
Brig = Jail
Call sign, e.g. “Daddy”, “Garage”, “Slick”, “Woz”
Carrier Onboard Delivery = COD aircraft or C-2 Greyhound
Catapult Launch = “Cat launch”
Commander, Naval Air Forces – Pacific = COMNAVAIRPAC
Commanding Officer = CO
CO = Commanding Officer
CVN = “aircraft carrier, fixed wing, nuclear powered”
Executive Officer = XO
Dining = Mess
Dining Area = Mess Deck
Distinguished Visitor = “DV”
Drink = Pacific Ocean’s water
DV = Distinguished Visitor
Food = Chow
Front of Ship = Bow
General Quarters
Hallway = Passageway
Jail = Brig
Landing = “Trap”
Landing = Recovery
Left = Port
Left side of ship = Portside
Manifest = Boarding Pass
Marines or Marine
Meal = Chow
Mess = Dining
Mess Deck = Dining Area
Military Occupational Specialty (military job) = MOS
MOS = Military Occupational Specialty (military job)
Pace = Operational Tempo or “Ops Tempo”
PAO = Public Affairs Officer
Personnel … Enlisted … Petty Officer … Officer
Public Affairs Officer = PAO
Right side of ship = Starboard side
Sailor = Warrior
Semper fi = Semper fidelis
Starboard = Right
Stern = Back of ship
Training Officer = TO
Take-off = Catapult Launch if fixed-wing aircraft
Tired = Beat
Window = Porthole
Windshield = Wind screen
XO = Executive Officer
You = Distinguished Visitor or “DV”

Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others for May 29-30, 2009

May 19th, 2009   •   8 comments   

On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.

To contact Dennis Hall, who is featured in this podcast, please go to or call: 916-541-1992 Video Syndication Tools for the Web

May 18th, 2009   •   no comments   

Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and CEO of about their services and best practices.

Managing A Brand’s Social Media Presence From One Platform: Direct Message Labs

May 4th, 2009   •   no comments   

Trying to manage social media channels like Twitter, Facebook and LinkedIn is tough today. Brands want to communicate but really ensuring they are managing what is being said and where it is being said is impossible. A relatively new company is trying to address this need for communication control, and it’s called Direct Message Labs. Marketing Voices talked to CEO Steven Plous of Direct Message Labs, and learned they are approaching social media from a marketing, lead generation and new customer acquisition perspective. They gather data across all the social media environments and provide unique insight into customers and their behavior. Most of their customers are Fortune 500 brands.